Charitable Events and Social Enterprises

Run To Your Home (跑去你屋企)

Run To Your Home Charitable Foundation Limited ( 跑去你屋企慈善基金有限公司 ), an officially recognised charity organisation, was established in 2018 by a group of CUHK EMBA fellows as a means to unleash people’s potential, strengthen social cohesion, spread positive energy and bring love and care to the community. The elderly and youth are its key pillars.

The ‘Repetitive Home Loneliness Elderly Visit’ programme ( 重複配對獨居長者探訪 ), developed in 2013, has been extended over four districts of Hong Kong, with a slogan of ‘3-3-3’: each team of 3 volunteers spends 3 hours every 3 months with the same elderly persons. The programme aims to build bonds of mutual trust and long-lasting friendship between the elderly and the volunteers, and the visits also enable the volunteers to enrich their knowledge and experience. This is a ‘win-win’ effect.

‘跑動Teen賦’ is a youth service-learning programme established in 2017. This programme involves a series of professional training programmes that are conducted by experienced running coaches to enhance the personal competence and resilience of youths. The youths involved also team up to participate in the above-mentioned Repetitive Home Loneliness Elderly Visit programme under the guidance of business leaders from the CUHK EMBA community and the commercial sector. The ultimate goal is to create more social capital and to reallocate readily available resources in the community to meet social needs.

A new service programme, ‘Home Salon’ ( 屋企理髮店 ), was launched in July 2019. Teams of volunteer hairdressers provide haircuts once every two months for elderly persons who live in nursing homes. To enhance the professionalism of these volunteers, the programme also offers them hair-dressing courses, with the provision of tuition fee allowances. On top of the mutual trust and friendship developed through the volunteers’ visits, the Home Salon programme aims to build up the confidence of elderly people by making them look more presentable, with hairstyles of their own choosing.

In the pandemic period, a video called ‘StayHomeAndDoExercise’ was produced to encourage people to exercise at home, and the volunteers phoned the elderly from time to time to care for them. In light of the shortage of medical supplies, Run To Your Home was in collaboration with the CUHK EMBA Alumni Association and the Innovative Entrepreneur Association to source and purchase surgical masks, alcohol-based hand sanitisers, tissue papers and other basic supplies for distribution to those who are in dire need, such as the elderly who are homeless or who stay in nursing homes, and to the cleaners in the community. All of these services are for the betterment of Hong Kong.


Hong Kong Shared Good Values Case Competition 2020

In May, the EMBA programme supported Hong Kong Shared Good Values (HKSGV) to hold the HKSGV Case Competition 2020. The aim of the competition was to promote the idea of Creating Shared Value (CSV) in business sector. Leading companies and prospective business leaders were invited to participate in the competition to promote three core concepts, namely “Corporate Culture Building”, “Social Impact Assessment” and “Creating Shared Value.”


Hong Kong Water Race 2019

The EMBA programme supported Wofoo Social Enterprises to hold the Hong Kong Water Race 2019. The participants had the opportunity to visit various sites in Tin Shui Wai. The aim of the event was to raise public awareness of water-related risks and crises in Hong Kong and other parts of the world.



Asia Social Innovation Award 2019

The EMBA programme supported Social Ventures Hong Kong (SVhk), a philanthropic organisation, in carrying out the Asia Social Innovation Award 2019 competition. The competition aimed to drive social transformation through purpose-driven innovations and enable change-makers to share their innovative business solutions in handling the world’s most pressing social and environmental challenges.