Charitable Events and Social Enterprises

Run To Your Home (跑去你屋企)

Run To Your Home Charitable Foundation Limited ( 跑去你屋企慈善基金有限公司 ), an officially recognised charity organisation, was established in 2018 by a group of CUHK EMBA fellows as a means to unleash people’s potential, strengthen social cohesion, spread positive energy and bring love and care to the community. The elderly and youth are its key pillars.

The ‘Repetitive Home Loneliness Elderly Visit’ programme ( 重複配對獨居長者探訪 ), developed in 2013, has been extended over four districts of Hong Kong, with a slogan of ‘3-3-3’: each team of 3 volunteers spends 3 hours every 3 months with the same elderly persons. The programme aims to build bonds of mutual trust and long-lasting friendship between the elderly and the volunteers, and the visits also enable the volunteers to enrich their knowledge and experience. This is a ‘win-win’ effect.

‘跑動Teen賦’ is a youth service-learning programme established in 2017. This programme involves a series of professional training programmes that are conducted by experienced running coaches to enhance the personal competence and resilience of youths. The youths involved also team up to participate in the above-mentioned Repetitive Home Loneliness Elderly Visit programme under the guidance of business leaders from the CUHK EMBA community and the commercial sector. The ultimate goal is to create more social capital and to reallocate readily available resources in the community to meet social needs.

The ‘Home Salon’ ( 屋企理髮店) service programme was launched in July 2019. Teams of volunteer hairdressers provide hair cutting services to nursing home residents, who design their own hairstyles. The programme aims to build the residents’ confidence and make them feel more attractive, in addition to establishing mutual trust and friendship between them and the volunteers.

During the COVID-19 pandemic, although volunteer teams could not visit the elderly partners in their homes, the teams continued to bring them handmade gifts and to show love and care by meeting and greeting them in the doorway of their homes. In addition, instead of organising a Chinese New Year party, the volunteers, sponsored by a fast-food chain company, delivered a mini two-person poon choi ( 盆菜) in a clay pot to the elderly partners.

As the pandemic conditions improved, the Foundation sponsored 50 Chinese Opera tickets to elderly programme participants, allowing them to enjoy a traditional culture musical performed by children. The elderly programme members were enthusiastic and thrilled about the performance.

In addition to social services, the Foundation also emphasises the importance of the interaction between the volunteers across the five districts. It encourages them to become familiar with each other and to share their volunteering experiences. Hence, activities are arranged to allow the volunteers to become acquainted with one another.

Hong Kong Shared Good Values Case Competition 2020

The EMBA programme supported Hong Kong Shared Good Values (HKSGV) to hold the HKSGV Case Competition 2020. The aim of the competition was to promote the idea of Creating Shared Value (CSV) in business sector. Leading companies and prospective business leaders were invited to participate in the competition to promote three core concepts, namely “Corporate Culture Building”, “Social Impact Assessment” and “Creating Shared Value.”

Hong Kong Water Race 2019

The EMBA programme supported Wofoo Social Enterprises to hold the Hong Kong Water Race 2019. The participants had the opportunity to visit various sites in Tin Shui Wai. The aim of the event was to raise public awareness of water-related risks and crises in Hong Kong and other parts of the world.

Asia Social Innovation Award 2019

The EMBA programme supported Social Ventures Hong Kong (SVhk), a philanthropic organisation, in carrying out the Asia Social Innovation Award 2019 competition. The competition aimed to drive social transformation through purpose-driven innovations and enable change-makers to share their innovative business solutions in handling the world’s most pressing social and environmental challenges.