fbpx

Curriculum

On top of 3-unit electives, some 1.5-unit short-term electives have been offered to give participants more course variety and time flexibility. In general, participants are required to complete eight 3-unit core courses during the first year and 21 units of electives plus one 3-unit core course (EMBA 6071 Global Business and Management Field Study) during the second year to graduate from the programme.

Curriculum 2020-21

First-Year

Term 1

*EMBA 5011

This course is the prerequisite of all EMBA courses. It provides a business and management view of the modern corporation. The management aspect of the course considers the changing competitive world, the role of corporations in world development, the values of top management, and the vision needed to plan, organise, lead, and control corporate activities. The business aspect of the course integrates the business functions of the corporation such as marketing, finance, human resources, and production in order to accomplish the corporation’s goals.

ACCT 5551

This course is designed to develop knowledge and skills in the understanding of the general legal framework and legal issues that arise from day-to-day business activities. Through the study of cases and legislation, it aims to cultivate the analytical skills of participants within a legal context. Topics to be covered may include the Hong Kong legal system, contract law, the law of torts, employment law, the formation and constitution of business organisations, capital and the financing of companies, management, administration and the regulation of companies, the winding up of companies, governance and ethical issues relating to business.

MKTG 5011

This course is designed to illustrate how to devise a good market plan comprising segmentation, positioning and targeting to achieve consumer satisfaction. Emphasis is placed on adopting the basic marketing concept to enhance a firm’s long-run market position via the creation of a differential advantage while meeting consumer desires at the same time. Another emphasis of this course is to explain how a firm can excel in the ever-changing market and competitive environment.

Term 2

ACCT 5511

The primary objective of the course is to provide participants with a solid conceptual and practical understanding of financial and managerial accounting. Emphasis is placed on understanding the content and principles underlying financial statements and cost, volume and profit analysis. From this a sound foundation is built on which participants can make more informed business judgments and decisions.

DSME 5011

The course begins by constructing a simplified model of the macro economy. This is intended to help organise your discussion of issues confronting an economy. Every opportunity is taken to reinforce the economic concepts with current data, particularly for the U.S. and China. We then proceed to examine the policy instruments used to steer an economy towards the objectives of sustainable growth, stable inflation and low unemployment. Broadly speaking, these policy tools are monetary policy, implemented by a country’s central bank, and fiscal policy implemented by the government when it makes expenditure and taxation decisions. We extend our exposition of traditional monetary policy to explain the Federal Reserve’s quantitative easing, as well as the essential factors contributing to the financial crisis which necessitated this unconventional monetary policy. We then move onto the interactions between economies as captured in their respective balance of payment accounts and exchange rate movements. Fluctuations in China’s RMB will be closely analysed at this point and open the door for an indepth look into China’s domestic imbalances. We also examine Hong Kong’s unique currency board system under-pinning our linked exchange rate.

Term 3

DSME 5021

The major objective of this course is to provide participants with real life examples of the application of quantitative methods, such as business statistics and operations research, to help business executives solve problems in competitive business environments.

MGNT 6171

This is a capstone course that aims to equip executives a strategic mindset and thinking about how to enhance and sustain firm competitiveness in the face of uncertainty and complexity. The focus will be on identifying the key drivers of persistent superior performance in different settings such that winning strategies can be crafted. Key topics to be discussed include strategic analysis, formulation of winning business and corporate strategies, strategy implementation, strategy evaluation and control, and strategy turnaround from external competitive dynamics and internal organisational dynamics. This course is conducted in an interactive and seminar style, with the use of a substantial amount of real life cases.

Term 4

FINA 5015

This course offers a framework for analysing a firm’s major financial decision choices. Pertinent decision areas include assessment of the following: capital budgeting, investment selection and appraisal, risk analysis, financial planning, dividend policy, cash and working capital management, external fund raising and determination of corporate leverage.

†Second-Year

Terms 1-4

Electives (21 units)

Example:

Seven 3-unit Electives, or
Six 3-unit Electives and two 1.5-unit Electives

Term 4

EMBA 6071

This course consists of preparatory assignments and a written study plan, followed by a five-day study week in a selected place outside Hong Kong. Students have to submit a written report and make oral presentation of their work. The goal in taking classroom sessions abroad is to expose our participants to a wide spectrum of issues related to global business and management. Students will be exposed to different national environments, advantages and problems associated with various forms of international operations, and management strategies of international firms.

▲ A Sample of Electives

EMBA 6061

This course addresses the latest development in the fields of business and management. Some relevant topics such as electronic business, leadership, corporate governance, social and cultural issues, entrepreneurship, start-ups and IPOs, cross cultural business management etc. would be incorporated in this seminar course.

 

The following topics are included in previous years:

  • Applied Entrepreneurship 應用性創業家精神
  • Design and Innovation Management 設計與創新管理
  • Macro-environment of Doing Business in China 中國宏觀營商
  • Strategic Perspective in East/West Context 中外薈萃策略管理觀

EMBA 6062

This course aims to expose our participants to a wide spectrum of global, regional and local business and management issues. To facilitate effective learning, specific topics will be selected for incorporating in this course: examples include trade, economics, technology, finance, market, ventures, politics, corporate governance, management practices, as well as various societal concerns. Throughout this course, lectures, talks, and site visits, in the local and/or international arena, will be conducted to enable participants to identify in-depth the gist behind certain selected management and business topics and to come up with insights to help corporations make better decisions in the future. This course consists of an introductory review, followed by an intensive study week in the local and/or international arena. Participants have to report their learning and insights with other students after the study week.

 

The following topics are included in previous years:

  • Cambridge Stakeholder Leadership Programme 劍橋領導學研討
  • Greater China EMBA Elite Study Week (a joint course with the Peking University and the National Taiwan University) 大中華EMBA精英研習週 (Teaching Language: Mandarin)
  • Revealing Germany’s Secrets of Hidden Champions and Industry 4.0 探究德國眾多不為人知的世界冠軍企業及工業4.0 的成功秘訣
  • Taiwan Study Trip – A Special Journey in Social, Creative & Cultural Entrepreneurship 台灣社會、創意和文化創業思維研習週

EMBA 6063

This course covers the contemporary special topics in management. Depending on the needs and demands in a particular year, the instructor may select to examine in depth on one of the following topics such as: corporate governance in modern management, executive coaching for leadership effectiveness, consultancy in the modern management and management in the Chinese culture and other contemporary special topics.

 

The following topics are included in previous years:

  • Digital Transformation and Innovation 數碼化轉型與創新
  • e-Platform for Business Strategies 應用電子化平台於企業經營策略
  • Strategic Leadership 策略領導
  • Strategic Value of Innovation Technology 創新科技的策略價值

EMBA 6064

This course addresses the latest practices in the business arena, with the objective of bringing the current practices and execution in the competitive business world. Depending on the needs and demands in a particular year, the instructor may select to examine in depth on one of the following topics such as: social enterprises, doing business in China, business conflict resolution, application of big data in the contemporary chaotic business environment, global supply chain management and other selected topics.

 

The following topics are included in previous years:

  • China Business: New Era and New Strategy 中國商業:新時代新策略
  • Global Supply Chain Strategies 環球供應鏈戰略
  • New Perspective of Digital Payment and FinTech 電子支付和金融科技新透視

FINA 6081

The objective of this course is to examine the problems and procedures of investment management, types of investment risks, and investment problems of the individual as well as the corporation. The performance and behaviour of the following financial assets are investigated: stocks, bonds, foreign exchange, financial futures options, and warrants. The floating interest rate, the interest rate swap, and the currency swap are also examined.

MGNT 6521

This course examines the relationships between I Ching and leadership. Discussion topics include analysis of the hexagrams, Tai Chi, Yin-Yang, the Five Elements, thinking methodologies, divination and leadership wisdom.

MKTG 6021

This course introduces current research and thought on the negotiation process, and provides opportunities for course participants to apply the concepts and skills in simulations of actual negotiations. Strategic lessons are learned from different actual cases. The objective is to enable course participants to appreciate the art and science of negotiation, to understand how to resolve conflicts and derive the most out of bargaining.

Participants are required to complete EMBA 5011 Management of the Corporation (Residence Week) prior to taking other EMBA courses.
†  Other than the 3-unit core course EMBA 6071 Global Business and Management Field Study offered in Term 4 in the second year, participants are required to complete electives of a total of 21 units. Electives are either 3-unit or 1.5-unit electives normally offered in the second year. Due to the course nature and time schedule of some teachers, some electives may be conducted during weekdays and/or in a 4-Day/5-Day teaching mode. For educational purposes, student quota may be applied to this kind of electives.
Due to unforeseeable changes, some of the electives listed here may not be offered in a particular academic year. However, electives of other topics will be offered as substitute.