Curriculum

This course is the prerequisite of all EMBA courses. It provides a business and management view of the modern corporation. The management aspect of the course considers the changing competitive world, the role of corporations in world development, the values of top management, and the vision needed to plan, organise, lead, and control corporate activities. The business aspect of the course integrates the business functions of the corporation such as marketing, finance, human resources, and production in order to accomplish the corporation’s goals.

_{EMBA 5011 / 3-Unit}

This course is designed to illustrate how to devise a good market plan comprising segmentation, positioning and targeting to achieve consumer satisfaction. Emphasis is placed on adopting the basic marketing concept to enhance a firm’s long-run market position via the creation of a differential advantage while meeting consumer desires at the same time. Another emphasis of this course is to explain how a firm can excel in the ever-changing market and competitive environment.

_{MKTG 5011 / 3-unit}

The course begins by constructing a simplified model of the macro economy. This is intended to help organise your discussion of issues confronting an economy. Every opportunity is taken to reinforce the economic concepts with current data, particularly for the U.S. and China. We then proceed to examine the policy instruments used to steer an economy towards the objectives of sustainable growth, stable inflation and low unemployment. Broadly speaking, these policy tools are monetary policy, implemented by a country’s central bank, and fiscal policy implemented by the government when it makes expenditure and taxation decisions. We extend our exposition of traditional monetary policy to explain the Federal Reserve’s quantitative easing, as well as the essential factors contributing to the financial crisis which necessitated this unconventional monetary policy. We then move onto the interactions between economies as captured in their respective balance of payment accounts and exchange rate movements. Fluctuations in China’s RMB will be closely analysed at this point and open the door for an in-depth look into China’s domestic imbalances. We also examine Hong Kong’s unique currency board system under-pinning our linked exchange rate.

_{DSME 5011 / 3-Unit}

The primary objective of the course is to provide participants with a solid conceptual and practical understanding of financial and managerial accounting. Emphasis is placed on understanding the content and principles underlying financial statements and cost, volume and profit analysis. From this a sound foundation is built on which participants can make more informed business judgments and decisions.

_{ACCT 5511 / 3-Unit}

The major objective of this course is to provide participants with real life examples of the application of quantitative methods, such as business statistics and operations research, to help business executives solve problems in competitive business environments.

_{ACCT 5511 / 3-Unit}

This course offers a framework for analysing a firm’s major financial decision choices. Pertinent decision areas include assessment of the following: capital budgeting, investment selection and appraisal, risk analysis, financial planning, dividend policy, cash and working capital management, external fund raising and determination of corporate leverage.

_{FINA 5015 / 3-Unit}

This is a capstone course that aims to equip executives a strategic mindset and thinking about how to enhance and sustain firm competitiveness in the face of uncertainty and complexity. The focus will be on identifying the key drivers of persistent superior performance in different settings such that winning strategies can be crafted. Key topics to be discussed include strategic analysis, formulation of winning business and corporate strategies, strategy implementation, strategy evaluation and control, and strategy turnaround from external competitive dynamics and internal organisational dynamics. This course is conducted in an interactive and seminar style, with the use of a substantial amount of real-life cases.

_{MGNT 6171 / 3-Unit}