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Events Admissions Events EMBA招生講座及大師班 ：面對急劇變化及失序的現今世界，《易經》有何啟示？

EMBA招生講座及大師班 ：面對急劇變化及失序的現今世界，《易經》有何啟示？

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    現今世代，複雜多元，瞬息萬變！ 轉變往往追不上變化！ 個人及企業應如何面對困境及挑戰，以致安心立命？《易經》這本中國的遠古哲學元典，含有六十四卦，三百八十四爻，但卻在通變整合中，包羅萬象；不但可以用作分析各種處境與課題，也可以提供完備的思維決策模式。《易經》的智慧，涵蓋了社會人生及宇宙萬物，歷久常新，是個人及企業在人生的道路上永恆的指引和明燈！你個人對《易經》又認識多少？

    香港中文大學EMBA課程的選修科《易經與管理》旨在學習如何運用《易經》的智慧解決當今商業環境中的挑戰和困難。《易經》最初是中國古代的一本占筮之書，它詳細描述了一個人一生中可能經歷的每一個變化。當人們充分理解變化的模式及週期後，他們應能就未來的事情作出當時最合適的決定。透過此學科，EMBA學員可深入了解《易經》的基本概念和哲學思想，並培養更深入的洞察力，在變幻莫測的時局中找到穩固的領導之道。

    本活動將以粵語舉行。

    In the complex and ever-changing world, how should individuals or business leaders face challenges and difficulties with peace of mind and wisdom? The I Ching, also known as the “Book of Changes”, is an ancient Chinese divination manual and book of wisdom that seeks to help its readers gain insights about the future. The ancient book supposedly details every possible change that a person can undergo in their lifespan. A wise business leader should be able to apply knowledge appropriately, sense what lies behind a situation, and find a way out of a dilemma. The I-Ching can be especially helpful in answering problems managers encounter in this era of uncertainty.

    CUHK EMBA offers an elective course “I Ching and Leadership” for EMBA participants to learn how to apply the wisdom of the I Ching to solve challenges and difficulties in today’s business environment. The course introduces the basic concepts and philosophical thinkings of I Ching, and examines the relationships between I Ching and leadership wisdom. The course serves as a key for EMBA participants to open the door of I Ching.

    This event will be conducted in Cantonese.

    About the Master Class Speaker:

    Professor Leo Sin received his BBA degree from the Chinese University of Hong Kong in 1979 and obtained his PhD degree in Marketing of British Columbia in 1993. He was the Professor of the Department of Marketing, and Director of the MSc Programme in Marketing at CUHK. Currently, he is an adjunt professor of the Department of Management and a Honorary Institute Fellow of Asia Pacific Institute of Business (APIB) at CUHK. His research interests include Strategic Brand Management, Marketing in China, Chinese Wisdom (I Ching, Sun Tzu) and Management.

    Speakers of EMBA Experience Sharing:

    Ron Lee (EMBA 2017)
    Director – Community Relations & Marketing
    Hong Kong Sports Institute;
    Vice Chairman
    Hong Kong Elite Athletes Association

    Loren Fung (EMBA 2019)
    Vice President – Group ICT Business
    HGC Global Communications

    In this Info Session, you will:
    • Learn about CUHK EMBA programme highlights.
    • Get a taste of EMBA programme through the master class.
    • Hear from our alumni about their unique EMBA experiences, career advancement and personal growth through EMBA study.
    • Meet the admissions staff and receive personalised advice on your EMBA candidacy.