EMBA招生講座及大師班 ：變局中的領導之道：五問《易經》 探索 CEO 的策略核心智慧
《易經》是一本有數千年歷史，被稱為中國文化之源、「羣經之首」的古典，它深藏的智慧不但能豐富我們的生命，更能提升我們在管理人生，事業及組織時的能力。孔子曾有「不學易，無以言」的慨歎；而曾為唐太宗宰相的虞世南曾道：「不讀易，不可為將相」的推崇；現代人則體會到「不學易，不可為CEO」的挑戰。
在面對現今二十一世紀急劇轉變的經營環境，管理人如何掌握「變易」、「不易」及「簡易」之道；在企業處於困境時，管理人能怎樣特有「處變不驚」的定力及「從容不迫」的脫困能力；當企業呈現衰退或敗象時，管理人又如何領導變革、破舊立新；當企業處於成功及高峰時，管理人則需懂得泰極否來、持盈保泰、居安思危的真理。
香港中文大學EMBA課程的其中一選修科《易經與領導》旨在為學員提供學習如何運用《易經》的智慧解決當今商業世界中的困難和挑戰。而「變局中的領導之道：五問《易經》」這個講座則希望推廣《易經》的智慧，並為有興趣學習《易經》的朋友提供一個對《易經》初步的認識和了解。「一燈能滅千年暗，一智能解萬年愚。」不要錯過今次認識《易經》及提升個人智慧的機會。
本講座將以粵語舉行。
About the Master Class Speaker:
Professor Leo Sin received his BBA degree from the Chinese University of Hong Kong in 1979 and obtained his PhD degree in Marketing of British Columbia in 1993. He was the Professor of the Department of Marketing, and Director of the MSc Programme in Marketing at CUHK. Currently, he is an adjunt professor of the Department of Management and a Honorary Institute Fellow of Asia Pacific Institute of Business (APIB) at CUHK. His research interests include Strategic Brand Management, Marketing in China, Chinese Wisdom (I Ching, Sun Tzu) and Management.
About the Info Session:
In this event, you will
- learn about CUHK EMBA programme highlights,
- get a taste of EMBA learning experience through the masterclass,
- hear from our alumnus about his unique EMBA experiences, career advancement and personal growth through EMBA study and network, and
- meet the admissions staff and receive personalised advice on your EMBA candidacy.